The Product Thinker

March 2025

Portfolios and Probabilities: A better way to think about product roadmaps

How to apply a common venture capital way of thinking to building a product development roadmap

Mar 25 • 

Ev Lazarenko

May 2024

My new project: Product Science

I haven’t kept up with The Product Thinker as well as I hoped for.

May 23, 2024 • 

Ev Lazarenko

3

July 2023

Remote-first: is it right for your startup?

The four risks of remote-first teams. Choose wisely.

Jul 17, 2023 • 

Ev Lazarenko

2

1

June 2023

December 2022

Successful yet miserable? Here's how to get unstuck

Hoards of people from almost every professional field are trapped in temporary careers that became permanent. Some thoughts on why this happens, and how…

Dec 19, 2022 • 

Ev Lazarenko

3

November 2022

How to start: purpose over scale

Not every successful business is a venture-scale business

Nov 16, 2022 • 

Ev Lazarenko

4

2

October 2022

Twitter superapp? Here's why it makes sense

Elon is controversial. His strategy isn't — and it could create the very first web3 superapp.

Oct 12, 2022 • 

Ev Lazarenko

September 2022

The startup-friendly alternatives to OKRs

OKRs don't work for pre-PMF startups. Here are two other frameworks that are a better fit early stage projects.

Sep 19, 2022 • 

Ev Lazarenko

2

June 2022

The UX of web3 and the fundamental principles it breaks

Most new technologies are not polished, but to get web3 into the hands of the majority, developers must show more than a conviction that crypto tech can…

Jun 30, 2022 • 

Ev Lazarenko

1

Four books to become a better writer

Many of you asked whether I could recommend any resources on writing. Here are the four books that helped me to level up my writing skills as a…

Jun 15, 2022 • 

Ev Lazarenko

2

Update after a break

What I've been up to and what's coming.

Jun 5, 2022 • 

Ev Lazarenko

5

2